When it comes to event entertainment in Singapore, few activities have gone as viral as claw machines. Once tucked away in arcades, claw machines are now making appearances at roadshows, weddings, shopping malls, and corporate dinners. Their mix of nostalgia, challenge, and fun makes them the perfect attraction for audiences of all ages.
With claw machine rental services constantly evolving, organisers now have more creative options than ever. Let’s explore the latest claw machine rental trends in Singapore that are going viral in 2025—and why brands and event planners can’t get enough of them.
1. Branded Claw Machines for Marketing Campaigns
In the past, claw machines were simply for fun. Today, they’re serious marketing tools. Businesses are using branded claw machine rental to turn every play into a brand experience. Machines are wrapped in logos and colours, while capsules hold vouchers, samples, or mini-gifts linked to the campaign.
At shopping mall activations, a claw machine branded with a company’s identity not only entertains but reinforces brand recall. SG Claw Machine offers full customisation, so you can design machines that don’t just fit your event—they elevate it.
2. Social Media-Ready Machines That Go Viral
In Singapore’s digital culture, shareability matters. Guests love to capture moments that are fun, colourful, and Instagram-worthy. Modern claw machines now come with neon lights, sleek edges, and eye-catching decals that look amazing in photos and videos.
At roadshows and exhibitions, this makes claw machines more than entertainment—they become social media magnets, the kind of claw machine Singapore audiences love to share online. Videos of guests celebrating their wins quickly spread online, extending your event’s reach far beyond the venue. With SG Claw Machine rental, you can select machines designed to go viral, boosting your event’s visibility organically.
3. Customised Prizes That Fit the Event Theme
The days of generic soft toys are over. Now, claw machines are filled with prizes tailored to the event. Weddings may feature couples’ initials on mini keepsakes, corporate events might use branded giveaways, and product launches often include exclusive samples.
Prize personalisation transforms the claw machine into more than just a game. It becomes part of the event story, which is why many organisers choose to rent claw machine Singapore guests remember long after the event. SG Claw Machine works with organisers to ensure prizes reflect the event’s theme, making the experience unique and memorable.
4. Interactive Team-Building Experiences
Corporate Singapore has embraced claw machines as unexpected tools for team-building. By adjusting claw difficulty, teams can compete head-to-head or work together to achieve a shared win.
Unlike traditional team-building exercises, claw machines are lighthearted and fun—breaking down barriers and encouraging laughter. They’re especially popular at corporate dinners, where formal programs can benefit from an engaging, interactive activity.
5. Pop-Up Roadshows and Mall Activations
From Orchard Road to Jewel Changi Airport, claw machines are popping up at roadshows, mall campaigns, and retail activations. They’re compact enough to fit into small booth spaces, yet powerful enough to draw large crowds.
Organisers love them because they act as game rental for events that combine entertainment with promotional value. With branding, they double as marketing assets, capturing attention and foot traffic in highly competitive spaces.
Key takeaways
Claw machines have evolved into more than arcade nostalgia—they’re now central to Singapore’s event and marketing landscape. Whether you want to energise a wedding, attract crowds at a mall, or build buzz for your brand, SG Claw Machine rental provides flexible, engaging, and viral-ready solutions—exactly the type of claw machine Singapore clients rely on for memorable events. If you’re looking for an activity that combines fun, challenge, and marketing power, renting a claw machine in Singapore is the trend you don’t want to miss.
